The importance of concept art stems from its significant impact on all areas of our lives, from home to public transport.


What concept art is Secret Marketing Magic
Let's take a look at what concept art is and what new areas of art exist

Let's take a look at what concept art is and what new areas of art exist.

Concept art is a relatively new trend in drawing, which has now become widespread thanks to Internet technologies. Concept art is intended for the artist to form an idea of ​​some kind of creation and its embodiment on a sheet of paper, whether it be an illustration of a future mechanism, house, film, game, and much more. Its main difference from drawings is the neglect of details and precise calculations, since its main goal is to convey the essence of what was planned.

Concept art in some way originated from sketches, or Sketch, which at first glance did not acquire such popularity, but at the same time, sketches are one of the stages of concept art, so they should not be underestimated. Again, it's about the details, Sketch is usually a small two-tone drawing, and concept art is a fairly elaborate illustration, with a lot of detail, a wide range of colors and deep shadows.

The importance of concept art stems from its significant impact on all areas of our lives, from home to public transport. Most of the items with which we interact have their own design developed by a concept designer, it is with a sketch that the production of cars, laptops, TVs, even taps in the bathroom begins. Of course, a sketch is far from everything, but concept art android is important because it forms the idea that is taken into development, the better the idea, the more successful the product will be.

Early stages

Concept art is used in the early stages of a product's development, it should accurately convey the idea of ​​the designer, but it may not be accurate in terms of characteristics or calculations. Concept art can neglect background elements, but must convey contours, colors and shape, in order to implement the conceived item in production.

It is worth noting that the lion's share of the concept art that exists now, in fact, has nothing to do with it. There is such a definition as promo art and there are significant differences. Promo art got its name from the fact that it is very often used as an advertisement for a product, for example a video game. The difference between it and the concept art lies in the detailing of the illustration, for a promo it is important to sell a product, to draw as much attention to it as possible, so it is brought to perfection, removing unnecessary elements that were used by the artist when drawing, these can be outlines or photographs of real objects. However, this does not diminish the artist's merits, but nevertheless this is no longer concept art, but rather a finished illustration or an electronic painting.


Another popular area of ​​sketches is relatively simple sketches in which, on the contrary, there are many additional, guiding paths. Sketches are usually drawn with one or two pencils, while concept art uses significantly more colors. There is no such confusion as with promo art, perhaps because the publishers of video games did not impose their point of view on us regarding sketches, passing one off after another.

On the Internet, you can find articles where artists articulate everything that they have accumulated in relation to the publishers of video games, who publish promo art under the guise of concept art, as a result of which ordinary Internet visitors have a substitution of concepts and real concept art fades in the shadows. This is the hottest topic for discussions with a concept designer, and you can find confirmation of this on the forums and in various articles. It is interesting that novice artists are often jarred by this distorted concept, which is why they may even give up this craft.

There is another type of concept that does not apply to drawings, but still performs all the same ideological function, this is a 3D concept. This kind of concept appeared thanks to the development of 3D modeling and software for it. There are concept designers who are not very good at drawing on canvas paper, but can make a good digital 3D model. This kind of 3D design can serve the same function as hand-drawn concept art, although some artists may not like it. But again, the detailed model that the artist will lay out cannot be called a concept, since this is a finished product.

Concept artist

The profession of a concept artist implies drawing a large number of developments, but only a few will be selected, the rest will remain ideas. This is the dirty work of this specialty, to spend energy on a dozen sketches to choose only one, but this is probably how the ideal is achieved, as a result of multiple revisions and improvements. This has something in common with web design, you can make ten different site options, but only one will turn out to be really good. Sometimes it happens that the best option turns out to be one of the first options, and all subsequent work was in vain. Considering all the factors in this paragraph, it is important for an artist to have some resilience to stress in their work.