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epub Think Outside the Inbox: The B2B Marketing Automation Guide download

by Adam Blitzer,David Cummings

  • ISBN: 0615361811
  • Author: Adam Blitzer,David Cummings
  • ePub ver: 1338 kb
  • Fb2 ver: 1338 kb
  • Rating: 4.2 of 5
  • Language: English
  • Pages: 158
  • Publisher: Leigh Walker Books (April 1, 2010)
  • Formats: doc rtf rtf azw
  • Category: Money
  • Subcategory: Marketing & Sales
epub Think Outside the Inbox: The B2B Marketing Automation Guide download

David and Adam are the co-founders of Pardot, a marketing automation software company. Pardot was recognized by the Atlanta Business Chronicle as the fastest growing technology company in 2010 and the third fastest growing company in all of Atlanta that same year

David and Adam are the co-founders of Pardot, a marketing automation software company. Pardot was recognized by the Atlanta Business Chronicle as the fastest growing technology company in 2010 and the third fastest growing company in all of Atlanta that same year. David has started two software companies - Hannon Hill and Pardot. Hannon Hill was the 247th fastest growing company on the Inc. 500 in 2007. David serves on the board of the Atlanta chapter of the Entrepreneurs' Organization.

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Another book that is worth reading is Think Outside the Inbox: The B2B Marketing Automation Guide by David Cummings and Adam Blitzer. Starting with customers' behaviour indexing to automating marketing process, this book is a complete solution when it comes to modern automated marketing. If you are looking to improve your sales pipeline, this book can be of great help.

Author : David Cummings,Adam R Blitzer. Publisher : Leigh Walker Books. Learn about marketing automation and how it can benefit your business today.

Leigh Walker Books, On Demand Publishing, LLC-Create Space.

Похожие книги: Think Outside the Inbox: The B2B Marketing Automation Guide. Marketing automation has been called the most transfor. т 1906. Brilliant Activities to Stimulate Creative Thinking.

Marketing automation has been called the most transformative advancement in sales and marketing since the advent of CRM. Never before have sales and marketing professionals had so much insight into prospects' interests, behaviors, and buying intentions. Many people think of email marketing, and the inbox, as an effective part of online lead generation and nurturing, and it is. But marketing automation provides a complete solution, with the inbox as just one piece of the toolkit. Learn about marketing automation and how it can benefit your business today.
Comments (7)

Hellstaff
The book provides only the most general advice on using marketing automation or lead nurturing. It is also in serious need of updating. For example, the book mentions Jigsaw.com, but that was acquired by Salesforce.com several years ago.
Brialelis
- provides a good insight to campaign management and structure
- helps with understanding the features available in these tools
Brightfury
I am more than a little surprised about the great reviews this book got. I ordered it thinking it was going to lay out the basics of using marketing automation tools. There was a lot about emails, websites and very, very light duty information about actually setting up a sustainable marketing automation program.

I'm don't often review books, but just had to share that I personally was not impressed.
Konetav
Fast delivery, described perfectly, no complaints.
Crazy
It is very basic content. It's ok if you are completely new to the topic but if you have been working around b2b sales and marketing through Internet is not worth it for more than a couple months. I suggest you spend your ten bucks on something more substantial.
Shak
As a marketing automation consultant, I had the pleasure of meeting David and Adam on several occasions, so I already knew that they're very knowledgeable about marketing automation. Their book gives a concise and complete overview of marketing automation technology and best practices.

This book is an introduction to Marketing Automation, ideal for readers who haven't worked with a marketing automation system yet, or who have just started. Experienced marketing automation users will definitely find some useful information - personally I picked up some new ideas around email deliverability - but it's not the target audience.

What I like about the book is that - although it covers all aspects of marketing automation - it gives extra attention to email marketing and landing pages. Lead scoring, visitor tracking and multi-step campaigns may be the sexy parts of marketing automation, but email marketing and landing pages are the real workhorses.

The only minor quibble is that it sometimes sounds like marketing automation is the magic potion that solves all your ailments, while in reality it takes a fair amount of effort to gain the maximum benefits. However, if you ignore those jubilant paragraphs and focus on the many best practices, this book will give you a tremendous start with marketing automation.
Hap
Think Outside the Inbox does an excellent job of highlighting the evolution in the sales effort and how technology tools are advancing toward the goal of automating larger pieces along the process. Personally, I gained a good bit of intel from this book having come from more of a traditional, relationship driven approach to sales. I've spent most of my career in professional services aimed at a niche market handling my own marketing and sales but as my business involvement expands me toward more product oriented and scalable ventures, the concepts of this book come to life.

Think Outside the Inbox has effectively brought me up to speed with the tactical opportunities of an automated marketing campaign outside of just CRM and Email Newsletters. Strategically, I've always understood the value here but I've had challenges managing to put it appropriately into practice so that it runs smoothly; learnings here are a great step in my path. Having never used a marketing automation product such as those mentioned in the book, I would have enjoyed product screen shots to tie visual representations to the concepts, but the real world examples do help fill in any gaps.

I've always been impressed by the business success that the authors have achieved, and it helped knowing this while reading the book. It was a comfortable read as well and certainly not too cumbersome for those of us on the go. All in all, if you are looking to enhance your knowledge base in methods to improve the sales process and add a new marketing piece, I do recommend this book. I am very glad that I read this book, after I finished it, I spent ~30 minutes on the phone with one of my business owner friends discussing how he could benefit from implementing its concepts. Two thumbs up to Adam and David; thanks for the hard work and the way that you provide to society!Think Outside the Inbox: The B2B Marketing Automation Guide
As a small business owner with a very specialized consulting service, I am the sales and marketing team. Any help I can get to automate marketing to bring in leads, qualify those leads, follow-up, and close deals pays off huge. This "Marketing Automation Guide" does a great job of introducing basic concepts, relating them to real-world scenarios, and providing tons of actual concrete examples.

I loved the "[...]" analogy -- David and Adam go into great detail describing exactly how to profile, grade, and score leads with an actual points example, that surely comes from their real-world experience and knowledge in this industry. They even snuck in some actual case studies to prove they know their stuff!

I would recommend this book to any business owner looking to improve their sales pipeline.

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