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epub Lovemarks download

by A.G. Lafley,Kevin Roberts

  • ISBN: 1740454200
  • Author: A.G. Lafley,Kevin Roberts
  • ePub ver: 1339 kb
  • Fb2 ver: 1339 kb
  • Rating: 4.3 of 5
  • Language: English
  • Pages: 221
  • Publisher: Murdoch Books (May 1, 2004)
  • Formats: mobi lrf doc docx
  • Category: Money
  • Subcategory: Marketing & Sales
epub Lovemarks download

Kevin Roberts (Author), .

Kevin Roberts (Author), . In Lovemarks, advertising giant Saatchi & Saatchi CEO Kevin Roberts delves deep into what mysteries lie behind the long-term success and unwavering customer loyalty for a can of Coke or a pair of Levi's, ultimately concluding that Love is the answer, and without some emotional connection to a product, it will dry up like a generic raisin in the sun. Enter Lovemarks, the new marketing buzzword, which will likely be bandied about at board meetings as vigorously as The Tipping Point.

Kevin Roberts says a lovemark needs three things: mystery, sensuality, and intimacy. After reading this book, I have a great deal of respect for Roberts and his idea. I think if marketers adopted the lovemarking strategy the world would be a better place with happier consumers

Kevin Roberts says a lovemark needs three things: mystery, sensuality, and intimacy. I think if marketers adopted the lovemarking strategy the world would be a better place with happier consumers. Here are some great quotes from the book

Fuente: Lovemarks, The Future Beyond Brands. Kevin Roberts misterio. si tu idea de película Pow. Branding - Lovemarks – Marcas – Kevin Roberts – Al Ries – Consumo de Masas –.

Fuente: Lovemarks, The Future Beyond Brands. Los Generales De Dios. 04 MB·2,678 Downloads·Spanish Mitnick Kevin - El Arte De La Intrusion.

By Kevin Roberts Foreword by A. G. Lafley. Using the Lovemark elements of Mystery, Sensuality, and Intimacy, Roberts delves into the secrets of success that can be used to create the ultimate shopping experience. Ideas move mountains, especially in turbulent times. Lovemarks is the product of the fertile-iconoclast mind of Kevin Roberts, CEO Worldwide of Saatchi & Saatchi. Roberts argues vociferously, and with a ton of data to support him, that traditional branding practices have become stultified. What’s needed are customer Love affairs.

Lovemarks is the product of the fertile-iconoclast mind of Kevin Roberts, CEO . Shopping, says Kevin Roberts, is an emotional event

Lovemarks is the product of the fertile-iconoclast mind of Kevin Roberts, CEO Worldwide of Saatchi & Saatchi. What's needed are customer Love affairs. Roberts lays out his grand scheme for mystery, magic, sensuality, and the like in his gloriously designed book Lovemarks. He also announced it as the Best Business Book published in the first five years of this century. Shopping, says Kevin Roberts, is an emotional event. With this as a starting point, he looks at the history of shopping and how it has changed so dramatically over the last ten years.

Roberts, Kevin, 1949-. On this site it is impossible to download the book, read the book online or get the contents of a book. PowerHouse Books, (c)2004. Projected Publication Date: 0404. The administration of the site is not responsible for the content of the site. The data of catalog based on open source database. All rights are reserved by their owners. Download book Lovemarks : the future beyond brands, by Kevin Roberts ; foreword by .

Kevin Roberts passionately believes that love is the way forward for business. With a foreword by Procter & Gamble's Chairman and President, . In his second book, Lovemarks: The Future Beyond Brands, Roberts recounts the journey from Products to Trademarks to Brands - and the urgency of taking the next step up - to Lovemarks. Roberts offers a lively, critical assessment of brands and the problems that face them in an increasingly competitive world. His argument is straightforward. Numbed by the assult of commodification and customer indifference, brands have simply run out of juice.

Find lovemarks from a vast selection of Books. Lovemarks NOUVEAU Relie Livre Kevin Roberts, . New listing Charles Barbara-Lovemarks & Crowns BOOK NEUF.

KEVIN ROBERTS, CEO WORLDWIDE, SAATCHI & SAATCH I Foreword by .  . Becoming a Lovemark has to be th e destination of eve ry business. LaAcy, C hairman, Presiden t, and C hie f Executive, Procter & Gamble. Lafley, Chairman, President, and Chief Executive, The Procter & Gamble Company The best brands consistently win two crucial mome nts of truth. The second occurs at home, when she uses the brand- and is delighted, or isn't.

As CEO of leading advertising agency, Saatchi & Saatchi worldwide, the author is well placed to write about the future of brands. The Lovemarks philosophy has been developoed by Kevin Roberts and a worldwide team over the past 5 years.
Comments (7)

Inth
Very interesting to me but some might feel there are parts that are overthought. Ad agencies can sometimes get stuck in thinking details to death but Kevin reminds us finding emotion and connection is more important than stacks of research that can contradict and confuse.
SoSok
The book is good but not great. It's not that I had any major disagreement with anything it says, it's just that there is really nothing new in this book, nothing that I have read or lived through a hundred times before. There weren't any "a-ha moments" or breakthrough insights. If you've never read any marketing or branding books before, then you'll probably benefit by reading this. If you're like me, and have read many, many marketing and branding books, you will learn nothing new. When you're the CEO of Saatchi & Saatchi, your book is going to get published; if I had written this book and taken it to a publisher, they would have laughed at me and my incoherent writing style. Some of the concepts in this book, by the way, are also found in the old book "Raving Fans", which I think is more useful. On the positive side, some of the stories are compelling, and the photography and imaging are really interesting (I own the book, not the Kindle edition). Just don't think for a second that this book will turn you into a marketing or branding guru. It won't.
Nicanagy
Not even a real kindle book. Pages are images not text, can't read on a mobile device or resize text within screen. Content is lightweight and doesn't give practical know how that businesses need. The least useful brand book I have ever purchased. Will be asking for a refund, have never felt the need to do that before.
FRAY
Working at Saatchi & Saatchi, this is a must read. Not a handbook, not a guideline book. A philosophy book. Most of the topics outlined are just common sense and daily life knowledge applied to business. Most of this knowledge you use it already, sometimes a little help is needed when appliyng it. This book guides you through.
Tyler Is Not Here
got iot for a frien but then i read it and love it ... Much fun to read, nice stories, great things to learn ... also very easy going reading
Reighbyra
Don't buy this book... It must be from 1999.
Umdwyn
A must read for everybody who are interested in brands and how to create a great brand. Loved it.
Great deal. Looked brand new

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