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epub Kleppner's Advertising Procedure (14th Edition) download

by Thomas Russell

  • ISBN: 0139085750
  • Author: Thomas Russell
  • ePub ver: 1135 kb
  • Fb2 ver: 1135 kb
  • Rating: 4.3 of 5
  • Language: English
  • Pages: 736
  • Publisher: Pearson College Div; Subsequent edition (July 23, 1998)
  • Formats: txt doc mbr lit
  • Category: Money
  • Subcategory: Marketing & Sales
epub Kleppner's Advertising Procedure (14th Edition) download

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This title is out of print. J. Thomas Russell, Piedmont College. This classic text introduces advertising as both an art and science while providing a broad overview of advertising issues and functions

This title is out of print. Ron Lane, University of Georgia. This classic text introduces advertising as both an art and science while providing a broad overview of advertising issues and functions. Covering the entire field of advertising with special emphasis in IMC and new technologies, it places advertising within a contemporary, integrated marketing framework to demonstrate how advertising must be coordinated with all other aspects of marketing communications. Procedural approach, very applied, technical.

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Find nearly any book by THOMAS RUSSELL (page 3). Get the best deal by comparing prices from over 100,000 booksellers. Oration delivered before the city authorities of Boston: on the Fourth of July, 1864. ISBN 9781275756748 (978-1-275-75674-8) Softcover, Gale, Sabin Americana, 2012.

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Kleppner's Advertising Procedure (Paperback) For introductory-level courses in Advertising offered by communications .

Kleppner's Advertising Procedure (Paperback). Karen King (author), J. Russell (author). For introductory-level courses in Advertising offered by communications, journalism, and marketing departments. This revision of the classic Kleppner text provides a sophisticated overview of the marketing communication field, branding, integrated communications, and new media advertising. Though the book isn't just aimed at people going into the largest corporations or agencies, it is packed with enough clear examples to give a real feel of the industry and an understanding of the changes taking place in the ad business and marketplace.

For introductory-level courses in Advertising offered by communications, journalism, and marketing departments. This classic text introduces advertising as both an art and science while providing a broad overview of advertising issues and functions. Covering the entire field of advertising with special emphasis in IMC and new technologies, it places advertising within a contemporary, integrated marketing framework to demonstrate how advertising must be coordinated with all other aspects of marketing communications. Procedural approach, very applied, technical.
Comments (7)

IGOT
I liked this product because it was well-written and provided more life-applicable and useful advertising information than most other advertising textbooks that I read during college. I kept it after graduating and still find the content useful. It also was very well-priced compared to other places of purchase. I don't really have any negative comments about this purchase, I would definitely recommend this product.
ladushka
Advertising and Marketing are a huge part of business and business is a subject I love. Somehow my brain simply functions in a more direct liner mode so didn't grasp all the good I'm sure this book delivers.

Don't let that slow you down if it appears to be your cup of tea.

Claudia Strasbaugh
Zeus Wooden
This is the second time I have bought this textbook. I had to buy it my freshman year for my intro to advertising course and I sold it back at the end of the semester. It was the biggest mistake I ever made because I had many occasions where I wanted to check something out I had seen in the book and now senior year I bought it again for my personal library. It is one of the most complete advertising books out there. I have never laid my hands on another advertising book better than this.
Uafrmaine
This textbook has done a good job of informing me about the topic of advertising. At times the content of the text can be seen as too informative, maybe even repetitive, yet it is my understanding that this can and has helped me in retaining information. I would recommend it to others.
kinder
This book was really cool for beginners. It may have a bit too much info, but definitely a good book for those beginning in advertising and others who want to update their skills. Very easy to follow and use. It helped me get an A in my advertising class, so I'd definitely recommend it!!
romrom
Was ok.
Buridora
needed for class.
School textbook

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