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by Thomas Russell
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This title is out of print. J. Thomas Russell, Piedmont College. This classic text introduces advertising as both an art and science while providing a broad overview of advertising issues and functions
This title is out of print. Ron Lane, University of Georgia. This classic text introduces advertising as both an art and science while providing a broad overview of advertising issues and functions. Covering the entire field of advertising with special emphasis in IMC and new technologies, it places advertising within a contemporary, integrated marketing framework to demonstrate how advertising must be coordinated with all other aspects of marketing communications. Procedural approach, very applied, technical.
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Find nearly any book by THOMAS RUSSELL (page 3). Get the best deal by comparing prices from over 100,000 booksellers. Oration delivered before the city authorities of Boston: on the Fourth of July, 1864. ISBN 9781275756748 (978-1-275-75674-8) Softcover, Gale, Sabin Americana, 2012.
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Kleppner's Advertising Procedure (Paperback) For introductory-level courses in Advertising offered by communications .
Kleppner's Advertising Procedure (Paperback). Karen King (author), J. Russell (author). For introductory-level courses in Advertising offered by communications, journalism, and marketing departments. This revision of the classic Kleppner text provides a sophisticated overview of the marketing communication field, branding, integrated communications, and new media advertising. Though the book isn't just aimed at people going into the largest corporations or agencies, it is packed with enough clear examples to give a real feel of the industry and an understanding of the changes taking place in the ad business and marketplace.