epub The Psychology of Entertainment Media: Blurring the Lines Between Entertainment and Persuasion download
by L. J. Shrum
L. J. Shrum is Professor and Chair of Marketing at the University of Texas at San Antonio
L. Shrum is Professor and Chair of Marketing at the University of Texas at San Antonio. He received his PhD from the University of Illinois in Communication and his MS in Advertising. He is Past President of the Society for Consumer Psychology.
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Home Browse Books Book details, The Psychology of Entertainment Media: Blurring. The Psychology of Entertainment Media: Blurring the Lines between Entertainment and Persuasion. Thus, it is likely that the ways in which entertainment and promotion exert effects on audiences are correspondingly different. The purpose of this book is to highlight these differences by documenting the effects that entertainment media have on audiences and to illuminate how these effects occur. Both components are critical in making for a better-informed consumer and public, and this.
Details (if other): Cancel. Thanks for telling us about the problem. the potential effects of embedding promotions within entertainment media content; the persuasive power of the entertainment media content itself; and individual differences in the interplay between media usage and media effects. Contributions focus on a variety of topics, including product placement, subliminal perception, narrative impact, cultivation effects on consumers, and individual differences in media use.
First Published 2012. SECTION II The Programs Between the Ads: The Persuasive Power of Entertainment Media. What’s So Special About Entertainment Media and Why Do We Need a Psychology for It?: An Introduction to the Psychology of Entertainment Media. The Stories TV Tells: How Fictional TV Narratives Shape Normative Perceptions and Personal Values. ByL. Shrum, Jaehoon Lee. View abstract.
The persuasive power of entertainment fiction and narrative. 8 Pictures, Words, and Media Inﬂuence: The Interactive. Effects of Verbal and Nonverbal Information on Memory and Judgments 137 Robert S. Wyer, Jr. and Rashmi Adaval. Melanie C. Green, Jennifer Garst, and Timothy C. Brock. 10 A Process Model of Consumer Cultivation: The Role of Television Is a Function of the Type of Judgment 177 L. Shrum, James E. Burroughs, and Aric Rindﬂeisch. 11 Paths From Television Violence to Aggression: Reinterpreting. the Evidence 193 George Comstock.
The Programs Between the AdsThe Persuasive Power of Entertainment Media
Branded Entertainment or Entertaining Persuasion? 93. The Programs Between the AdsThe Persuasive Power of Entertainment Media. 145. How Fictional TV Narratives Shape Normative Perceptions and Personal Values. 147. Toward a Theory of Media Imagery and Social Learning. L. Библиографические данные.
In a study through the Media.
The Psychology of Entertainment Media: Blurring the Lines Between Entertainment and Persuasion.
The collection covers three broad areas: the potential effects of embedding promotions within entertainment media content; the persuasive power of the entertainment media content itself; and individual differences in the interplay between media usage and media effects. With its origins in the 21st Annual Advertising and Consumer Psychology Conference, the volume represents scholarship from prominent and emerging scholars in psychology, marketing, and communications.
In this volume, psychologists and communication experts present theory on understanding and predicting how learning occurs through media consumption. As the impact of traditional advertising has declined over the last couple of decades, marketers have scrambled to find other ways to effectively communicate with consumers. Among other approaches, marketers have utilized various forms of product integration. Product integration is mixing a commercial message in with the non-commercial message via TV, movie, video, and other entertainment venues. This book will be of interest to students and researchers in psychology, marketing, communication, advertising, and consumer behavior.