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epub The Tipping Point: How Little Things Can Make a Big Difference download

by Malcolm Gladwell

  • ISBN: 0316648523
  • Author: Malcolm Gladwell
  • ePub ver: 1682 kb
  • Fb2 ver: 1682 kb
  • Rating: 4.2 of 5
  • Language: English
  • Pages: 288
  • Publisher: Boston, Massachusetts, U.S.A.: Little Brown & Co; First Edition edition (2000)
  • Formats: lrf lrf mobi txt
  • Category: Money
  • Subcategory: Marketing & Sales
epub The Tipping Point: How Little Things Can Make a Big Difference download

Acclaim for Malcolm Gladwell’s. As a business how-to, The Tipping Point is truly superior, brimming with new theories on the science of manipulation.

Acclaim for Malcolm Gladwell’s. How Little Things Can Make a Big Difference. An elegant exploration of how social epidemics work, whether they are fashion trends, diseases, or behavior patterns such as crime. Aaron Gell, Time Out The Tipping Point is one of those rare books that change the way you think about, well, everything.

The Tipping Point: How L. .has been added to your Cart. He is also the co-founder of Pushkin Industries, an audio content company that produces the podcasts Revisionist History, which reconsiders things both overlooked and misunderstood, and Broken Record, where he, Rick Rubin, and Bruce Headlam interview musicians across a wide range of genres.

Never Split the Difference Negotiating as - Chris Voss. pdf Never Split the Difference: Negotiating as if Your Life Depe. PDF Drive investigated dozens of problems and listed the biggest global issues facing the world today. Load more similar PDF files. Let's Change The World Together. Pdfdrive:hope Give books away.

The Tipping Point book. This widely acclaimed bestseller, in which Malcolm Gladwell explores and brilliantly illuminates the tipping point phenomenon, is already changing the way people throughout the world think about selling products and disseminating ideas. Gladwell introduces us to the particular personality types who are natural pollinators of new ideas and trends, the people who create the phenomenon of word of mouth.

Malcolm Gladwell, the author of The Tipping Point, explores the phenomenon known as the . A simple sneeze from a sick person can start a flu epidemic just as a word of mouth can make a restaurant a big success. Gladwell seperates his book into the three rules of epidemics.

Malcolm Gladwell, the author of The Tipping Point, explores the phenomenon known as the tipping point. The law of the few, the stickiness factor, and the power of context each explain how and why an idea, trend, or behavior results in an epidemic. Gladwell uses examples such as Paul Revere’s midnight ride to support his ideas on epidemics.

Электронная книга "The Tipping Point: How Little Things Can Make a Big Difference", Malcolm Gladwell

Электронная книга "The Tipping Point: How Little Things Can Make a Big Difference", Malcolm Gladwell. Эту книгу можно прочитать в Google Play Книгах на компьютере, а также на устройствах Android и iOS. Выделяйте текст, добавляйте закладки и делайте заметки, скачав книгу "The Tipping Point: How Little Things Can Make a Big Difference" для чтения в офлайн-режиме.

Malcolm Gladwell believes there is a tipping point, a certain moment when an idea, trend, social pattern reaches a.Similarly, how an epidemic or a trend spreads happens out of the blue

Malcolm Gladwell believes there is a tipping point, a certain moment when an idea, trend, social pattern reaches a specific stage where it spreads like wildfire. He describes how even little things, can evolve and become something huge. Similarly, how an epidemic or a trend spreads happens out of the blue. Gladwell is here to find a pattern and describe how and why does this happen. Note: This summary is wholly written and published by Abbey Beathan. It is not affiliated with the original author in any way).

Malcolm Gladwell The Tipping Point To my parents, Joyce and Graham Gladwell Introduction For Hush Puppies . By the fall of 1995, things began to happen in a rush first the designer John Bartlett called. He wanted to use Hush Puppies in his spring collection.

Malcolm Gladwell The Tipping Point To my parents, Joyce and Graham Gladwell Introduction For Hush Puppies - the classic American brushed-suede shoes with the lightweight crepe sole - the Tipping Point came somewhere between late 1994 and early 1995. The brand had been all but dead until that point. Sales were down to 30,000 pairs a year, mostly to backwoods outlets and small-town family stores. Then another Manhattan designer, Anna Sui, called, wanting shoes for her show as well.

by. Gladwell, Malcolm, 1963-.

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The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire. Just as a single sick person can start an epidemic of the flu, so too can a small but precisely targeted push cause a fashion trend, the popularity of a new product, or a drop in the crime rate. This widely acclaimed bestseller, in which Malcolm Gladwell explores and brilliantly illuminates the tipping point phenomenon, is already changing the way people throughout the world think about selling products and disseminating ideas.
Comments (7)

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Some may say “The Tipping Point” belabors the obvious, which is that things change, sometimes overnight. True, too true, but so what? Malcolm Gladwell, the master of popularized social research, makes us care about the mechanisms of seemingly abrupt shifts in the course of human events—such as why William Dawes’ midnight ride to warn that the British were coming didn’t start the American Revolution, but Paul Revere’s did. Turns out Revere’s personality helped his news galvanize patriots to pick up their rifles, while Dawes’ identical cry made people turn over and go back to sleep. Revere had two of the three traits Gladwell identifies as necessary to the spread of social trends: he was a Connector and a Maven. Revere had a vast rolodex of acquaintances in colonial Massachusetts and he knew everything there was to know about the nascent independence movement. He set the scene for resistance to the onmarching British, and a few local men of Gladwell’s third type, the Persuaders, finished the job of rallying the militias of Concord and Lexington.

Gladwell is adept at explaining the academic research that led to such popular ideas as “six degrees of separation” and relating such social science experimentation to his overall theme of how change happens. He goes deeply into the discoveries about learning that led to the success of “Sesame Street” and “Blue’s Clues”—these shows’ producers used the idea of “stickiness” to instill basic principles and values in pre-schoolers. The “broken windows” theory of policing gets a thorough explainer, including a side trip into how do-gooding seminarians can allow themselves to avoid being good Samaritans. Advertising is one of the great accelerators of trends, and Gladwell marshals a few Madison Ave. case studies to show how commercials tip us into parting with our hard-earned cash.

Absolutely painless learning is what Gladwell offers, with a side benefit of greater self-awareness.
ZEr0
Other reviewers have done an excellent job of reviewing the book’s thrust and content, so I’m going to assume I don’t need to do that here. I do want to say I did not expect a scientific journal article. What I anticipated is what I got – a delightful application of fascinating social psychological evidence to ways of approaching and understanding real life problems.

With a degree in social psychology, I can’t help being excited and impressed by the research contributions of the field. The findings he cites often seem obvious and “of course” once the results are in. And sometimes the results contradict “common sense.” Always they require clever design by those who create the hypotheses and methods of measurement.

But this book does not claim to produce new research. What the author does is present interesting and validated findings in a way that organizes them for potential application to a given range of problems. Readers who want more scientific journal type evidence are free to take the suggestions and create their own statistically designed clever research.

As for me, his suggestions set me to thinking and observing life as it is lived. I will confess, I wish he had been able to identify a numerical
tipping point. It would help me a lot in my efforts to create an epidemic of readers for my latest book. But maybe some of what I’m doing will be helped by thinking along the lines he suggests.

I thoroughly enjoyed the book – a good, thought provoking read.
Vizuru
As Usual, Malcolm Gladwell is a great story teller. The book is about the small things that can make huge changes. The book is interesting and fun to read, but there are two big problems:
a) Malcolm Gladwell is not a scientist, and he lacks the skepticism which is so mauch an important part of science. He starts with the story of the crime fall in NY that came shortly after the start of the "broken windows" policy. The "fact" that the "broken windows"policy made such a huge change serves him well for his arguments, but there is a problem here. the claim that the "broken windows" policy was the main factor in reducing the crime at that time in NY, is an assumption, and by now we have strong reasons to believe that it played only a mior role in the crime reduction. Other factors such as reduction of lead in fuel have much stronger correlation with the crime reduction, and in many other places, as well, while efforts to replicate the "broken windows" policy elsewhere did not produce the same results. So his first chapter is about a nice but false story that if it was true, was showing an interesting nature of how vast changes in behavior happen.

The second problem, is that the book was written before that Internet became a major player in the field. By now it is problably the most major player, but the book describes how things were before the Internet became a major player. In this sense, the book describes how things were in another era. Things have completely changed since then.

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