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epub HOW TO GET PUBLICITY (And Make the Most of It Once You'Ve Got It) download

by William Parkhurst

  • ISBN: 081291161X
  • Author: William Parkhurst
  • ePub ver: 1178 kb
  • Fb2 ver: 1178 kb
  • Rating: 4.2 of 5
  • Language: English
  • Pages: 245
  • Publisher: Crown; 1st edition (February 12, 1985)
  • Formats: rtf doc lrf lrf
  • Category: Money
  • Subcategory: Marketing & Sales
epub HOW TO GET PUBLICITY (And Make the Most of It Once You'Ve Got It) download

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William Parkhurst is the president of Parkhurst Communications. As an author and a publisher, I use Parkhurst's advice to promote books. His work has been featured on CNN, Good Moring America, 20/20, Today, Oprah!, and C-Span's Book Shelf, as well as in articles amd major newspapers, including the New York Times Washington Post, and the Chicago Tribune. Parkhurst has also appeared on NPR's All Things Considered. He lives in New York City. How to Get Publicity describes writing news releases, media kits, media campaigns, interviews on radio, TV & for print, adverse publicity, the press conference, satellite tours, and much more.

The more books are sold, the richer they become. Most books that claim that they can revolutionize the way you do business and make you rich and successful have little practical use. Moreover, some business books are so boring that they sit on the shelf unread. Electronic books are becoming more and more popular.

If you want to get your book published, you have more .

If you want to get your book published, you have more choices than ever to accomplish your goal, and the path can be confusing if you’re new to the publishing industry. This post lays out the process in the simplest terms possible. Find other titles that are competitive or comparable to your own; make sure that your book is unique, but also doesn’t break all the rules of the category it’s meant to succeed in. An overview of major fiction genres. The most important thing to remember is that not every book is cut out to be published by a New York house, or represented by an agent, but most writers have a difficult time being honest with themselves about their work’s potential.

An authoritative guide to the effective use of available publicity resources covers everything from writing a press release, to dealing with an unprepared interviewer, to holding a press conference
Comments (4)

Hugighma
Who? Author William Parkhurst. What? A new edition of his public relations primer. When? Now. Why? Because small business needs an Internet-friendly PR update. How? Pretty good, thank you. Putting those five questions at the heart of your press release is only one of the techniques this book describes for creating an effective publicity campaign. Parkhurst focuses on obtaining low-cost publicity, including how to do your own press releases and Web-page designs. Much of the book deals with well-established strategies, including those described in an earlier edition. This edition's new material covers E-publicity and use of the Internet. We from getAbstract recommend this solid basic text to individual entrepreneurs and owners of small businesses.
Ballagar
As any writer will tell you, a published author is now expected to be an active promoter of their own book as well as an expert in whichever topic they covered. Self-published authors are particularly challenged because they're on their own in learning how to sell their book.

Although I don't think "How to Get Publicity" would be particularly useful for media-savvy business leaders seeking clear PR strategies, it could be very useful to authors who are wading into marketing for the first time.

The book offers a helpful set of tactics for preparing before the publicity opportunity arises (e.g., learning what journalists are seeking, practicing your sound bytes, and preparing a press kit), and then great tips for maximizing that opportunity once it presents itself (e.g., successfully handling a TV interview.)

Sending best wishes to all published authors who are taking the next step in reaching their audience!
Era
This is one of my favorite books; I've had earlier editions on my shelf for years. As an author and a publisher, I use Parkhurst's advice to promote books.
How to Get Publicity describes writing news releases, media kits, media campaigns, interviews on radio, TV & for print, adverse publicity, the press conference, satellite tours, and much more.
As the author of 113 books (including revisions and foreign-language editions) and over 500 magazine articles, I recommend this volume to anyone who has to promote him or herself or their book. [email protected]
Ffyan
How to Get Publicity teaches a writer everything he needs to know about publicity. It is easy to read and packed with great tid bits and gems. Buy this book- you will be happy you did!

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