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epub Consumer Behaviour: A European Perspective Enhanced Media Edition Pack download

by Michael R. Solomon

  • ISBN: 1405873248
  • Author: Michael R. Solomon
  • ePub ver: 1965 kb
  • Fb2 ver: 1965 kb
  • Rating: 4.5 of 5
  • Language: English
  • Pages: 701
  • Publisher: Ft Pr; 3rd edition (September 30, 2007)
  • Formats: mbr txt doc azw
  • Category: Money
  • Subcategory: Marketing & Sales
epub Consumer Behaviour: A European Perspective Enhanced Media Edition Pack download

Michael R. Solomon, P.

by Miceal Solomon (Author), Gary Bamossy (Author), Soren Askegaard (Author), Margaret K. Hogg (Author) & 1 more. Michael R. He is also Professor of Consumer Behaviour at the Manchester Business School, The University of Manchester, in addition to this book, he is the coauthor of the widely-used text book Marketing: Real People, Real Decisions.

Consumer Behaviour book. Goodreads helps you keep track of books you want to read

Consumer Behaviour book. Goodreads helps you keep track of books you want to read.

The 13-digit and 10-digit formats both work.

book by Michael R. Solomon.

Get the Book! Comportamiento Del Consumidor.

Until now, marketing experts have strongly relied on the principle of segmentation, that is defining their customers by categories, but the author of this book introduces something fresh - the principle of disruption. Get the Book! Comportamiento Del Consumidor.

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The unique five-part micro-to-macro wheel structure takes a multi-disciplinary approach to the discussion of consumer behaviour theory and applications, and includes the latest trends and demographic data for profiling European consumers.

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Consumer Behaviour: A European Perspective 3rd edition provides a comprehensive, lively, contemporary and practical introduction to consumer behaviour. It shows how research and concepts in this subject can inform and be applied to broader/strategic marketing issues. The unique five-part micro-to-macro wheel structure takes a multi-disciplinary approach to the discussion of consumer behaviour theory and applications, and includes the latest trends and demographic data for profiling European consumers. This book is ideal for second and third year undergraduate marketing students, or those students taking a consumer behaviour module as part of a business course. Companion Website Student Access Card: Consumer Behaviour

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