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epub Creating Value: Shaping Tomorrow's Business download

by Alfred Kenyon,Shiv Sahai Mathur

  • ISBN: 0750633395
  • Author: Alfred Kenyon,Shiv Sahai Mathur
  • ePub ver: 1832 kb
  • Fb2 ver: 1832 kb
  • Rating: 4.8 of 5
  • Language: English
  • Pages: 451
  • Publisher: Butterworth-Heinemann (June 1, 1997)
  • Formats: lit azw docx mobi
  • Category: Money
  • Subcategory: Management & Leadership
epub Creating Value: Shaping Tomorrow's Business download

The book provides a thorough coverage of strategy that is cast in a unique.

Shiv S Mathur, Alfred Kenyon But the beauty of this book is not just that.

Shiv S Mathur, Alfred Kenyon. I have had the privilege of having Shiv Mathur as my professor of Strategy during my MBA at CASS Business Schools .

by Shiv S Mathur (Author), Alfred Kenyon (Author). I have had the privilege of having Shiv Mathur as my professor of Strategy during my MBA at CASS Business Schools

by Shiv S Mathur (Author), Alfred Kenyon (Author). ISBN-13: 978-0750653633. Its support dimensions could include the test drive, instruction book, delivery service, servicing arrangements and service agent network.

by Shiv Sahai Mathur,Shiv Mathur,Alfred Kenyon,Alfred Kenyon. Rate it . You Rated it . 0.

By: Shiv Sahai Mathur; Shiv Mathur; Alfred Kenyon; Alfred Kenyon. Publisher: Routledge. Print ISBN: 9780750653633, 0750653639. It extends and updates the reasons for the choice of the individual offering as the strategy unit and intensifies and extends the challenges to standard approaches and conventional thinking.

by Shiv Sahai Mathur and Alfred Kenyon. For senior managers, corporate planners and MBA students.

Shiv Sahai Mathur, Alfred Kenyon. Abstract This article develops a major departure from conventional thinking about business strategy. Outline - the framework in a nutshell purpose, scope and basics fundamentals - the framework and its main building blocks objectives - what is business strategy for? competitive and corporat. More). A competitive strategy must be designed not for a company or profit centre, but for an offering.

ByShiv Sahai Mathur, Shiv Mathur, Alfred Kenyon, Alfred Kenyon. First Published 2002. eBook Published 4 May 2012. Pub. location London.

Mathur, S. & Kenyon, A. (1997). Matos, . & Silvestre, B. S. (2013). Managing stakeholder relations when developing sustainable business models: The case of the Brazilian energy sector. Journal of Cleaner Production, 45, 61 – 73. Matus, K. J. (2010).

This note by Alfred Kenyon and Shiv Sahai Mathur concerns the controversy about emergent strategy in business. It finds the issue is linguistic rather than substantive

This note by Alfred Kenyon and Shiv Sahai Mathur concerns the controversy about emergent strategy in business. It finds the issue is linguistic rather than substantive. Long before the emergence of the Web as an e-business channel, Mintzberg pointed to the need for understanding strategy development as a mix between deliberate and emergent strategies (Mintzberg and Waters 1985) and even questioned the value of formal planning (Mintzberg 1994).

Presents a new approach to strategy-making which puts markets at the forefront of the competitive arena, and links the goal of achieving financial value with the need to target the most profitable customers. For senior managers, corporate planners and MBA students.
Comments (2)

Umi
Very thought provoking and insightful, this captivating book forces you to re-think the rules of corporate and competitive strategy. It is becoming more essential for organisations to differentiate their offerings, everything from long distance telephone calls to soft drinks are turning into a commodity. The authors present various methods that organisations can use to differentiate their offerings, the very simple but powerful service/merchandise matrix is a good way to start thinking about product, service and brand positioning. I would thoroughly recommend this, sometimes controversial yet challenging customer focused book, it helps you to look beyond the constraints of conventional wisdom.
Ienekan
This is one of the most rigorously produced management books I have ever read. The authors are meticulous in their approach, taking the reader carefully along with them as they build their argument in a series of logical steps. Each step is rigorously built: words are given precise meanings, no unqualified assumptions are made and there is no room at all for loose opinion. Inevitably their strictly logic approach leads the reader into some potentially difficult areas. For example, if you really want to understand how to create value, then you will need to know what this term actually means. Other books prefer to avoid the hassle of nailing down the meaning behind such fuzzy concepts (anyway, that's accounting not strategy, right?). This book takes these topics on because to do otherwise would be to fail to deliver the promise in the book's title.
On top of that, the book challenges current strategic thinking. It takes a (logically-reasoned) resource-based approach to business strategy and by doing so comes up with some very useful new frameworks that will help companies reveal market segments that may previously have been hidden to them. If it sounds like the book may be too heavy and scientific, then think again. The authors strive all the way through to use clear language and explanation. The book adds the rigour that is missing from the 'airport business book' genre without going too far into an academic style, which often tends to lose touch with readers' ability, or even reality itself.
The irony is that I bought it at an airport.

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