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epub How YOU Are Like Shampoo for Job Seekers: The proven Personal Branding System to help you succeed in any interview and secure the job of your dreams download

by Brenda Bence

  • ISBN: 0979901057
  • Author: Brenda Bence
  • ePub ver: 1281 kb
  • Fb2 ver: 1281 kb
  • Rating: 4.4 of 5
  • Language: English
  • Pages: 280
  • Publisher: Global Insight Communications (January 2, 2009)
  • Formats: docx lrf mbr lrf
  • Category: Money
  • Subcategory: Job Hunting & Careers
epub How YOU Are Like Shampoo for Job Seekers: The proven Personal Branding System to help you succeed in any interview and secure the job of your dreams download

By learning to master your Job-Seeker Personal Brand, you'll have an edge over .

By learning to master your Job-Seeker Personal Brand, you'll have an edge over others interviewing for the same position, making the trademarked 'YOU' the brand of choice for your next employer. This groundbreaking book reveals a proven, step-by-step system for defining, communicating, and taking control of your personal brand before, during, and after a job interview.

By learning to master the Job-Seeker Personal Brand . This groundbreaking book reveals a proven, step-by-step system for Employers want to know why you are right for the job: Should they hire you or another qualified candidate?

By learning to master the Job-Seeker Personal Brand, the reader will have an edge over others interviewing for the same position, making the trademarked "YOU" the brand of choice for the employer. This groundbreaking book reveals a proven, step-by-step system for Employers want to know why you are right for the job: Should they hire you or another qualified candidate? By learning to master the Job-Seeker Personal Brand, the reader will have an edge over others interviewing for the same position, making the trademarked "YOU" the brand of choice for the employer.

This groundbreaking book reveals a proven, step-by-step system for defining, communicating, and taking control of your personal brand .

This groundbreaking book reveals a proven, step-by-step system for defining, communicating, and taking control of your personal brand before, during, and after a job interview. Leverage the 6 personal brand positioning elements other job seekers don't know - Master the 5 everyday activities that best communicate your brand to potential employers - Avoid the Top 20 Job-Seeker Personal Brand Busters that can hurt your chances for success – Build trust and excitement before, during, and after your interview - Command the highest possible salary once you're offered the job.

This groundbreaking book reveals a proven, step-by-step system for defining, communicating, and taking control of. . You'll learn how to: - Leverage the 6 personal brand positioning elements other job seekers don't know - Master the 5 everyday activities that best communicate your brand to potential employers - Avoid the Top 20 Job-Seeker Personal Brand Busters that can hurt your chances for success – Build trust and excitement before, during, and after your interview - Command the highest possible salary once. you're offered the job you really want". Personal Growth Business Self-Help.

Bence, Brenda (2009) How YOU Are Like Shampoo for Job Seekers: The Proven Personal Branding System to Help You Succeed in any Interview and Secure the Job of Your Dreams. Global Insight Communications, LLC. Pp 280. ISBN 978-0979901058

Bence, Brenda (2009) How YOU Are Like Shampoo for Job Seekers: The Proven Personal Branding System to Help You Succeed in any Interview and Secure the Job of Your Dreams. ISBN 978-0979901058. Bence, Brenda (2010) How YOU Are Like Shampoo for College Graduates: The Complete Personal Branding System to Define, Position, and Market Yourself and Land a Job You Love. ISBN 978-0979901096.

The expert will help you with valuable interview tips

Anticipate the job interview questions: Anticipating the job interview questions is one of the best ways to get ready for an interview. Write down at least 20-30 job interview questions and try to think of an answer to them. A mock interview will be conducted like an actual one with one person as the interviewee (you) and another as an interviewer. The expert will help you with valuable interview tips. She will point out to you the areas which need to be worked upon and also show you your good points which will help you down the road. Mock interviews are particularly good for any employer from all levels.

How YOU Are Like Shampoo: The Breakthrough Personal Branding System Based on Big-Brand Marketing Methods to Help You Earn More, Do More, and Be More at Work, Brenda Bence (2008). The Power of Personal Branding: Creating Celebrity Status with Your Target Audience, Tim O’Brien (2007). U R a Brand! How Smart People Brand Themselves for Business Success, Catherine Kaputa (2006). The Brand Called You: The Ultimate Personal Branding Handbook to Transform Anyone into an Indispensable Brand, Peter Montoya and Tim Vandehey (2005).

CHICAGO – Author Brenda Bence’s book about how to find a job using personal branding – How YOU™ are like . Bence’s Job Seeker book also won the Grand Prize in the 2009 Best Beach Books Festival and was an award-winning finalist in the USABookNews.

CHICAGO – Author Brenda Bence’s book about how to find a job using personal branding – How YOU™ are like Shampoo for Job Seekers: The Proven Personal Branding System To Help You Succeed In Any Interview And Secure the Job of Your Dreams – is the winner in the Career Category of the 2010 National Indie Excellence Book Awards. com National Best Books 2009 Awards.

Employers want to know why you are right for the job: Should they hire you or another qualified candidate? By learning to master the Job-Seeker Personal Brand, the reader will have an edge over others interviewing for the same position, making the trademarked YOU; the brand of choice for the employer. This groundbreaking book reveals a proven, step-by-step system for defining, communicating, and taking control of a personal brand before, during, and after a job interview. Modeled after the world's most successful big-brand marketing methods, it takes the reader start-to-finish through proven corporate branding techniques never before adapted for personal use. The reader will learn to: leverage the 6 personal positioning elements other job-seekers don't know; master the 5 everyday activities that best communicate your brand to potential employers; avoid the top 20 job-seeker personal brand busters; build trust and excitement before, during, and after an interview; and command the highest possible salary.
Comments (7)

Doomwarden
I purchased this book on recommendation from a family member. I have been having a hard time finding a job and getting a start to my career, despite having interned and worked at a number of high profile companies. This book doesn't just tell you what you should be doing, but it actually provides valuable exercises that really helped clarify my goals and ambitions, as well as understand how to promote my unique selling point.

I really believe this book should be taught in college classes, because unless you have a whole lot of special connections, branding yourself is really key in moving ahead in your career.

Read it! You will not regret it!
I love Mercedes
As jobless rates continue to increase and layoffs are a daily occurrence, getting a job is in itself a full time job. Job seekers can't shoot off a boring resume and hope for the best. When hiring managers are receiving hundreds of applications for each position, how does a person stand out?

Brenda Bence offers some ways to differentiate oneself from the throngs of competitors by using the techniques of marketing in her latest book "How YOU are like Shampoo for Job Seekers." Bence, a graduate of Harvard's Business School, is an expert in branding who has worked for Procter & Gamble and Bristol-Myers Squibb to make their products successful. She's now a professional coach.

Bence's book is divided into three sections: defining one's brand, communication it to potential employers, and avoiding damaging it.

She examines six elements to help develop your personal brand: defining your audience, determining their need, comparing yourself with others, your unique strengths- both functional and emotional, reasons why the employer should believe you can deliver what you claim, and brand character. Two imaginary job seekers serve as helpful illustrations for each step.

To communicate your personal brand, Bence says you need to look before, during and after an interview at your actions, reactions, how you look, how you sound, and at keeping your thought process positive.

Finally, she lists twenty job seeker personal brand busters to avoid. I've been guilty of several.

"How YOU are like Shampoo for Job Seekers" is practical and thorough. Bence's book is well organized and full of common sense tips. To follow her system requires introspection and research; however, the results will no doubt be far more satisfactory than a hit or miss approach that leads to a job but not necessarily the right job.

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Small Black
For most people, job hunting is a process that can seem as painful as a root canal. How YOU(tm) are like Shampoo, by Branding Expert and Executive Coach Brenda Bence, details a systematic approach to landing a great job by using the same marketing principles that build brands and persuade us to buy products everyday.

It's a simple, yet brilliant concept: YOU(tm) are a valuable commodity, and looking for a job is really a process of marketing yourself. In light, conversational style, Bence explains what she calls your Personal Brand. As Bence explains, a Personal Brand is built by skillfully packaging the value and benefits you bring to the table as a job candidate. Your goal, then, is to use that package to attract potential employers and persuade them you're the person they want to hire (in other words, the product they want to buy).

How YOU(tm) are like Shampoo takes you through Bence's system step-by-step. It's an easy and interesting read that helps you conduct a focused and logical search. For example, with your marketing plan on paper, you can systematically review and identify the strategies that are and aren't working, refining or eliminating them, if needed.

Finally--and this is a big plus--How YOU(tm) are like Shampoo makes job hunting a little less anxiety-provoking. Using Bence's method the process becomes more about YOU(tm) the brand, than about you, the everyday gal or guy who, like it or not, isn't immune to the slings and arrows of looking for work.

How YOU(tm) are like Shampoo is a really outstanding work that's arrived just in time for the many people who are seeking work today.
Scream_I LOVE YOU
In How YOU(tm) are like Shampoo to Job Seekers, Brenda Bence provides valuable information for everyone who is looking for their perfect job. Many job hunters know that branding is important, but don't know how to create their own successful branding. Whether you are fresh out of college and seeking your first professional job, or you are a seasoned professional looking for another step up the ladder, Bence's advice will surely help you land the job of your dreams!

Don't settle for another position that will "just do"; learn how to create a brand that truly highlights your skills, successes and desires for a successful and enriching career. This book is a gem and belongs on everyone's shelf.

Marcia Freespirit, CEO
JimSam Inc. Publishing
[...]
Westened
Brenda Bence's book How You are like Shampoo is a well-organized, easy to read, easy to follow, step-by-step guide to improved job-seeking. The message is very timely in a difficult economy. With so many good people looking for work, how can you stand out? How can you be the one who gets hired for the best available job? Of course your talents and credentials will be very important, but Brenda says that you would be selling yourself short if you don't market yourself effectively. Like it or not, professional marketing can be enormously effective in selling products. That's why so many companies spend so much money on marketing - often more than they spend on anything else. Take it from an expert marketer, Brenda Bence, marketing yourself properly will enhance your career. Brenda takes readers methodically through the steps of understanding your prospective customers (employers), cleverly positioning your product (your services), how to get the sale (a job offer), and how not to lose it. Couldn't everyone of us do better? This book really will help job-seekers do better and feel better about themselves.

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