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by Richard L. Lynch

  • ISBN: 0749402172
  • Author: Richard L. Lynch
  • ePub ver: 1751 kb
  • Fb2 ver: 1751 kb
  • Rating: 4.9 of 5
  • Language: English
  • Pages: 300
  • Publisher: Kogan Page Ltd (July 1990)
  • Formats: mbr azw doc azw
  • Category: Money
  • Subcategory: Economics
epub European Business Strategies: An Analysis of Europe's Top Companies download

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European business strategies. an analysis of Europe's top companies. Published 1990 by Kogan Page in London. There's no description for this book yet. 658. The Physical Object.

Personal Name: Lynch, Richard . On this site it is impossible to download the book, read the book online or get the contents of a book.

Personal Name: Lynch, Richard L. Publication, Distribution, et. London On this site it is impossible to download the book, read the book online or get the contents of a book. The administration of the site is not responsible for the content of the site. The data of catalog based on open source database. All rights are reserved by their owners. Download book European business strategies : an analysis of Europe's top companies, Richard Lynch.

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European Business Strategies: An Analysis of Europe's Top Companies: ISBN 9780749407810 (978-0-7494-0781-0) Softcover, Kogan Page Ltd, 1992. Coauthors & Alternates.

Richard Lynch is Professor of Strategic Management at Middlesex University Business School. He has run his own management consultancy company and has over 25 years experience in industry.

As Europe continues to change, marketing efforts in that continent become increasingly challenging. European Marketing provides unique insights into developing and implementing an effective pan-European marketing strategy. Includes comprehensive coverage of all European markets, and more.

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Richard Lynch is Emeritus Professor of Strategic Management at Middlesex University, London, England. His special area is global strategy. He originally studied at UMIST, Leeds University and the London Business School. He then spent over 20 years in business with well-known companies such as J Walter Thompson, General Foods (now part of Kraft) and Dalgety Spillers (now parts owned by Nestle) in positions on marketing and strategic management.

1992 will present a major challenge for all European companies. Whilst most business executives will need to evaluate their own company's market position, they will also need to know what strategies other companies are adopting in order to tackle the challenge and opportunities presented by the single European market. This book aims to provide this type of information and is based on a study of 250 top European companies and their preparations for 1992. Using as his starting point the analysis of 22 market sectors, the author uses the international case studies to build a strategic framework for companies to tackle the European market as it develops from 1992.

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