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by Richard L. Lynch
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European business strategies. an analysis of Europe's top companies. Published 1990 by Kogan Page in London. There's no description for this book yet. 658. The Physical Object.
Personal Name: Lynch, Richard . On this site it is impossible to download the book, read the book online or get the contents of a book.
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European Business Strategies: An Analysis of Europe's Top Companies: ISBN 9780749407810 (978-0-7494-0781-0) Softcover, Kogan Page Ltd, 1992. Coauthors & Alternates.
Richard Lynch is Professor of Strategic Management at Middlesex University Business School. He has run his own management consultancy company and has over 25 years experience in industry.
As Europe continues to change, marketing efforts in that continent become increasingly challenging. European Marketing provides unique insights into developing and implementing an effective pan-European marketing strategy. Includes comprehensive coverage of all European markets, and more.
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Richard Lynch is Emeritus Professor of Strategic Management at Middlesex University, London, England. His special area is global strategy. He originally studied at UMIST, Leeds University and the London Business School. He then spent over 20 years in business with well-known companies such as J Walter Thompson, General Foods (now part of Kraft) and Dalgety Spillers (now parts owned by Nestle) in positions on marketing and strategic management.