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epub Content Strategy for the Web, 2nd Edition download

by Kristina Halvorson

  • ISBN: 0321808304
  • Author: Kristina Halvorson
  • ePub ver: 1392 kb
  • Fb2 ver: 1392 kb
  • Rating: 4.8 of 5
  • Language: English
  • Pages: 224
  • Publisher: New Riders; 2 edition (February 20, 2012)
  • Formats: rtf azw lrf mbr
  • Category: IT
  • Subcategory: Business Technology
epub Content Strategy for the Web, 2nd Edition download

Kristina Halvorson and her company Brain Traffic are central to the emerging content strategy discipline.

Kristina Halvorson and her company Brain Traffic are central to the emerging content strategy discipline.

A pretty web interface means nothing without useful, creative, interesting content. Content Strategy for the Web is a welcome complement to books that are all about design, design, design, because Halvorson puts the focus on where it should be in the first place: content.

Kristina Halvorson, in "Content Strategy for the Web," offers a concise and well produced introduction to a subject of interest to those of us involved in workplace learning and performance (training. Kristina Halvorson is the founder and president of Brain Traffic, a nationally-renowned agency specializing in content strategy and writing for the web. Widely recognized as one of the country’s leading content strategists, Kristina speaks regularly to audiences around the world about how to deliver useful, usable content online, where and when your customers need it most.

Kristina Halvorson, in "Content Strategy for the Web," offers a concise and well produced introduction to a subject of. .

Kristina Halvorson, in "Content Strategy for the Web," offers a concise and well produced introduction to a subject of interest to those of us involved in workplace learning and performance (training)-and anyone else interested in knowing how to reach online audiences effectively through well designed and engaging content. Authors Kristina Halvorson and Melissa Rach also deserve a round of applause for one final touch: at the end of the book they list blogs, Meetups, Google Groups and other books that continue your education on content strategy. Those are several steps further than most authors take, and as a reader, it's much appreciated.

Электронная книга "Content Strategy for the Web", Kristina Halvorson

Электронная книга "Content Strategy for the Web", Kristina Halvorson. Эту книгу можно прочитать в Google Play Книгах на компьютере, а также на устройствах Android и iOS. Выделяйте текст, добавляйте закладки и делайте заметки, скачав книгу "Content Strategy for the Web" для чтения в офлайн-режиме.

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Kristina Halvorson is author of Content Strategy for the Web, CEO of Brain Traffic, founder of Confab Events, and host of The . Kristina was instrumental in establishing content strategy as an essential practice for agencies and companies across every industry

Kristina Halvorson is author of Content Strategy for the Web, CEO of Brain Traffic, founder of Confab Events, and host of The Content Strategy Podcast. Kristina was instrumental in establishing content strategy as an essential practice for agencies and companies across every industry. Her seminal article, The Discipline of Content Strategy, was published in 2008 by A List Apart, the world’s most popular online magazine for web professionals. She also initiated the 2009 Content Strategy Consortium, which was the first official gathering dedicated to the topic of content strategy.

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Redesigning your home page wont help

Redesigning your home page wont help. Investing in a new content management system wont fix it, either. But creating (and caring for) "e;meaningful"e; content is far more complicated than were often willing to acknowledge. Content Strategy for the Web explains how to create and deliver useful,.

Understand content strategy and its business value Discover the processes and people behind a successful .

Understand content strategy and its business value Discover the processes and people behind a successful content strategy Make smarter, achievable decisions about what content to create and how Find out how to build a business case for content strategy. Format Paperback 224 pages.

FROM CONSTANT CRISIS TO SUSTAINABLE SUCCESS BETTER CONTENT MEANS BETTER BUSINESS. Your content is a mess: the website redesigns didn’t help, and the new CMS just made things worse. Or, maybe your content is full of potential: you know new revenue and cost-savings opportunities exist, but you’re not sure where to start. How can you realize the value of content while planning for its long-term success? For organizations all over the world, Content Strategy for the Web is the go-to content strategy handbook. Read it to:

Understand content strategy and its business value Discover the processes and people behind a successful content strategy Make smarter, achievable decisions about what content to create and how Find out how to build a business case for content strategy With all-new chapters, updated material, case studies, and more, the second edition of Content Strategy for the Web is an essential guide for anyone who works with content.
Comments (7)

Abandoned Electrical
This book is a great introduction to the world of content strategy.
My only issue is that it is lacking in what I feel is the most important chapter: Discovery / Audit.
Example, "there are dozens (if not hundreds) of possible subjective factors you can review during a qualitative audit." However, only 9 examples are given.
Additionally, the Findings Report section gives only 3 examples of insightful reports. It would be awesome to have more examples of audit reports.
Madi
In an effort to be more valuable as a partner to our existing and potential clients, as well as be able to carry a conversation (with limited eye rolling) with our Content Strategists, the Springbox Account Management Team picked up “Content Strategy for the Web” by Kristina Halvorson.

We all compiled our learnings and wrote a little more about it here: http://www.springbox.com/news/content-strategy-for-dummies-or-client-service-professionals/

This book was super valuable for our team as we strive to be better partners. We feel a lot smarter too!

Definitely recommend whether you are a content strategist or interested in why "Content is King".
Peles
Well written and organized.
Gna
This book describes how all that can change. Getting rid of those broken links. Structuring webpages that give real answers not headaches. Bringing lasting sanity to the chaos. The answers are here.
Modifyn
The book is clear and takes the reader step by step on creating a content strategy. But I feel that the detail about how to write the content is missing.

I was expecting more examples and a deeper insight in how to write copy or how to explain the strategy. Of course every content strategy is going to be different, but for a beginners book, I think the detail and modeling are missing.

Is good if the reader go to Halvorson's website to complete the information.
Love Me
Excellent content strategy overview. This book has a bit of everything from start to finish in working on developing and rolling out a content strategy project. I especially loved the questions it asks you to consider for your situation when working on each part of the strategy. Great, conversational tone and easy-to-understand writing doesn't further complicate what can be a complex subject. My only minor quibble is that it is heavily web-focused (obviously, it's in the title). But anyone with critical thinking ability can expand this to a global content strategy beyond the web. The questions still apply, the concepts still apply, the payoff still applies. Invaluable in my business case when I was trying to describe what a content strategy IS to people who have never heard the term.
santa
I'm particular when looking for books about marketing. I've been in the advertising & marketing industry for over 15 years so it's important they provide value and teach me things I don't know. I look for books that are well-written, provide a good perspective on the subject, give information you can actually use and answer the "WHY". This book hits the mark on all accounts. I've read hundreds of blog posts, books, whitepapers, etc. on the subject of Content Marketing and would recommend this book over most of the information out there. It's easy to read, witty, and really tells you how it all works. If you're interested in Content Marketing or are learning to use it for your business (or provide it as a service), this book is an absolute must!
good price and clean book

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