Search Engine Promotion
Search engine promotion can be very expensive if
you pay a professional SEO company but with a little time and effort
you can achieve top 10 rankings yourself.
Before you rush out to submit your web site to
all the search engines, read this page to find out how to
get top search engine rankings in just a few days.
This page only gives a short description of how
to get top rankings in the search engines. For detailed
information please download our free book
SEO Made Easy
Directories and Search Engines
Search Engines:
Search engines, such as Google, create their listings automatically
by using a robot or spider. They gather information from several
sources within your web site including Title, Meta Tags, Keywords,
Description and Page Content. Each engine operates under it's own
rules so some use all of those sources, others use any sort of
combination of them.
If you change your web pages, search engines
eventually find these changes, and that can affect how you are
listed. Page titles, body copy and other elements all play a role.
You search engine rankings are also effected by
off page elements like the number and quality of inbound links as
well as the anchor text of these links. Google rankings are
especially governed by inbound links.
Directories:
A directory such as the Open Directory Project (ODP aka DMOZ)
depends on humans for its listings. You submit a short description
to the directory for your entire site, or editors write one for
sites they review. A search looks for matches only in the
descriptions submitted.
Changing your web pages has no effect on your
Directory listing. Things that are useful for improving a listing
with a search engine have nothing to do with improving a listing in
a directory. The only exception is that a good site, with good
content, might be more likely to get reviewed than a poor site.
Low Cost
Top Search Engine Rankings
I have found that providing you optimise your web
pages for relatively low competitive keywords, then get a few quality inbound
links you can obtain good rankings
in a matter of days. You do not need to submit your web site to the
search engines as their crawlers will find your site through your
inbound links.
Keyword Research
This is probably the most important part of
search engine optimisation. Choosing highly completive
keywords will make it very difficult for you to get high rankings
and choosing very low competitive keywords will get you high
rankings but no traffic as no one will be searching for these terns.
Use our free keyword tools
to find a list of keywords suitable for your web site. To find out
how competitive the keywords are go to Google and do a search, then
look at the page rank of the top web sites. If the top sites
all have a page rank of 5 or more this is a highly competitive
keyword. Unless your web site has a page rank of at least 4 I
suggest you look at other keywords.
On Page Optimisation
This is where you make sure the keyword density
and keyword provenance is correct on your web pages. To find
out where your keywords should be take a look at the
Meta Tags page.
Off Page Optimisation (Link Building)
This is where you make sure you have enough
quality inbound links to your web pages with the right anchor text
in the links.
Even if you have optimised your web pages for
your chosen key words you may still not achieve the rankings you
want. Most search engines now give higher rankings to sites
with a lot of in bound links. To increase your link popularity try
contacting complementary web sites and ask them to add a link to
your site on their site and you will do the same, this will help you
both.
Finding and emailing hundreds of website to ask for reciprocal links
can be an endless task so most professional SEO experts use software
to do most of the job for them. One of the most popular
reciprocal linking software packages and the one I use is
Arelis.
To increase the number of inbound links to your
web site it is a good idea to submit your site to as many quality
directories as possible. I recommend you do this manually but to
help you try using a program like
Directory Submitter which is available free.
Download our FREE Link Popularity Software
Click Here
DMOZ/ODP(Free)
It is important to get listed with at least one
of the major directories as this improves you site credibility and
link popularity. DMOZ supplies listings to AlltheWeb,
AltaVista, Google, HotBot, Lycos and
Yahoo - and its free! Make sure you choose your
category correctly and read the instructions before you submit your
site. This could take a few months and you can submit before
you complete your optimisation because this directory is reviewed by
humans. Submit
here
Advanced Link Building
Once you have reached the first few pages of the major search
engines and got some good quality inbound links you really need to
analyse your competition see to who links to them and how they are
linked. You must take careful note of the anchor text.
Submitting to Search Engines
This is not really necessary if you obtain a few
quality inbound links but here are some details if you wish to
submit to the major search engines.
Google
(Free)
Google is currently one of the biggest search
engines and you can still submit for free. This will take up to 8
weeks. Google
supplies main listings to AOL, Netscape, Iwon
and many others. To submit click
here.
NOTE:
If you already have a web site listed on Google and you want
to get a second site listed, simply add a link from your listed site
to your unlisted site. The Google spider (GoogleBot) will
visit your new site normally within a few days rather than up to 8
weeks if you submit manually.
Find out more about submitting to Google
Google information for
Webmasters
Google page ranking explained
You may also what to pay to advertise in
Google Adwords
How to make the most out
of advertising with Google.
Yahoo
(Free or paid)
Yahoo own AlltheWeb, AltaVista and
Overture so search results on these sites are the same as
Yahoo. The Yahoo directory is a high ranking site like the ODP
directory but there is a charge to get listed and it is not
guaranteed. So unless you need a really high quality in bound
link from the Yahoo directory because all your major competitors
have one, submitting to the Yahoo directory is unnecessary.
To Submit to Yahoo click on the link below
http://search.yahoo.com/info/submit.html
MSN/Live Search
(Free or paid)
You can submit your website to MSN
or Live Search for free at
http://search.msn.com/docs/submit.aspx
You may want to submit to the Microsoft business directory where you
can pay for inclusion for up to 10 urls for $49 at
http://www.submit-it.com/.
With this you also get access to site optimization tools.
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