Meta Tags
Meta tags are areas of text that are hidden
from the viewer of a page but accessible to browsers and
robots. They are located in the <head> section of the html
code. Robots use meta tags to find out more about a web page,
so they can effect the search ranking. By including your
keywords in you web page meta tags you will be able to improve
your search engine rankings for those keywords.
Title Tag
The title is not technically a meta tag but search engines
use this as well. The maximum length is 60 characters. Also search engines will look at page
content a place more importance on the words at the beginning
of each page.
Description Meta Tag
The description tag is a paragraph which describes your web
page should be a maximum of 150 characters long. Make
sure that the most important keywords are nearer the beginning
as some search engines will not index all of the words in the
description. Keywords Meta Tag
The keywords tag is a list of keywords and
phases separated by commas related to your web maximum 874
characters. Some of the major search engines do not look
at this tag anymore due to the amount of people trying to
increase their search engine ranking by added unrelated words
in the keywords meta tag. It is still worth using this
tag but you should only use words and phrases that are on the
web page and do not repeat a word more that three times.
It may be useful to put common misspellings and synonyms in
this tag.
Example
<head>
<title>Put your page title here </title>
<meta name="description" content="Description of your site">
<meta name="keywords" content="keywords separated with
commas ">
</head>
Other Useful Tags
To improve your rankings with some search engines you
should also use header tags and alt tags. Both of these
tags are used in the main body of your web page. The
header tag indicates a heading and the alt tag enables you to
attach some text to an image. This text can only be seen
when the mouse is held over the image.
Example
<h1>Main heading which includes your top keyword</h1>
<h2> Sub heading containing important keywords </h2>
<IMG SRC="path of image file" ALT="Keyword, keyword phrase
etc"> You can also add your keywords to other areas of your
web page including, bold text, first sentence of the body
text, same site link text and urls, outbound link text and
urls, html comment tags and of course the main body text.
Make sure you do not use your keywords too
much or you could get banned by the search engines. Normally
you should aim for a keyword density between 1% and 4% but I
suggest you look at the top few web sites that rank for your
keyword and check there keyword density. There plenty of free
tools on the Internet that will count the keyword density of
your web pages and others.
Meta Tag
Generators
There are plenty of meta tag generators on the Internet but
personally I prefer to write them manually, it is just as easy
and you don’t need to pay anyone or subscribe to anything to
use a tool.
If you want to use a FREE meta tag generator then try our
Free Meta Tag Generator.
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