There are numerous different types of traffic manager that advertising agencies need to conduct their businesses efficiently. Let’s look at some of the tasks that this software can handle for the agency to make their work a lot easier.
- Prepare or review media plans
- Prepare their market research
- Tracking key milestone projects
- Schedule projects tasks
- Review rough cuts
- Crating estimates, quotes, invoices and scheduling client approvals
- Preparing drafts for new brochures, print ads as well as annual reports for review
- Managing client feedbacks on direct mail materials
- Time tracking
- Scheduling media
- Tracking expenses against estimates
- Accounting and bookkeeping
- Planning and analyzing resources usages
Below are some of the traffic manager blog an agency would need to meet all these needs.
Graphic design software– An advertising agency needs to have a graphic design software. A creative design application like Adobe Creative Suite or the Macromedia Design Suite that will help them do some of the basic graphic designs, storyboarding as well as other creative aspects of the production of ad materials.
Audio or Video editing software- If the agency does mockups for television or radio commercials in-house, They will have to edit them for client review before the final production.
Office applications- Most companies use Microsoft Office for spreadsheet, the word as well as presentation.
Contact manager-Advertising agencies need to have a good contact manager to track all their client information. Larger companies use the CRM system instead.
Email client- An SEO Los Angeles Agency also needs to have a great email client. Despite the fact that there are numerous amazing email clients available, Outlook is one of the best because it has scheduling capabilities for meetings, public folders, distribution lists etcetera.
Project management software- Since advertising agencies work on individual projects, they need software to track all the costs that are associated with the different projects. The software should also be able to track employee time using split rates, raw materials, outsourced invoices as well as multiple rates.
Accounting software– An advertising agency also needs to have an incredible accounting software that will provide the invoicing, accounts payable, accounts receivable as well as the general larger functions. A larger agency could need to have a software that handles tax codes as well as multiple currencies.
Using these extranets allows the vendors, employees, suppliers as well as clients on projects to have access to all the involved details from wherever they are in the world. This software also make it possible to share the documents designs, video clips as well as audios online ion real time. Advertising agencies use this software to make their work easier and eventually to work more efficiently and make their clients better results at the end.