Web Site Copywriting

The most important thing about your new web site is the content, as the saying goes “content is king”. The Internet is known as the information super highway for a good reason, most people using the Internet are looking for information. 

So to make your web site successful you must have interesting and unique content. You should have a good idea what the theme of your web site is already, if you have your own business it will be about your products or services, if you are starting a new web site it should be about something your are an expert in or something your are passionate about and willing to research to find out more information.

Even if you are selling a product on your web site it is a good idea to have information, maybe in the form of an article to attract visitors (prospective buyers) to your site.  People are more likely to buy from someone that they consider being an expert in their field.

Once you have attracted your visitors you need to keep them coming back, people don’t normally buy on their first visit to a web site, it may take up to seven visits before they buy so you must give them a reason to come back. There are a few ways to do this.
1. Collect their email address by offering them a free report or newsletter then remind them when the web site has new content either in the newsletter or by a one off email.
2. Show on the web site that the content changes daily or weekly by having a tip of the day, book of the week or something similar.
 

Keywords

To attract more targeted visitors you need to have relevant keywords in your content so you need to find out what people are searching for and use these words in your content. Obviously the keywords need to be related to your theme. To help you find the right keywords see the Keywords Tools page.

Find out more about web site copywriting by reading the books in our resource list in the right hand column of this page.