Agencies Turn To Microsoft For Traffic Answers

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There are numerous different types of traffic manager that advertising agencies need to conduct their businesses efficiently. Let’s look at some of the tasks that this software can handle for the agency to make their work a lot easier.

  • Prepare or review media plans
  • Prepare their market research
  • Tracking key milestone projects
  • Schedule projects tasks
  • Review rough cuts
  • Crating estimates, quotes, invoices and scheduling client approvals
  • Preparing drafts for new brochures, print ads as well as annual reports for review
  • Managing client feedbacks on direct mail materials
  • Time tracking
  • Scheduling media
  • Tracking expenses against estimates
  • Accounting and bookkeeping
  • Planning and analyzing resources usages

Below are some of the traffic manager blog an agency would need to meet all these needs.

Graphic design software– An advertising agency needs to have a graphic design software. A creative design application like Adobe Creative Suite or the Macromedia Design Suite that will help them do some of the basic graphic designs, storyboarding as well as other creative aspects of the production of ad materials.

Audio or Video editing software- If the agency does mockups for television or radio commercials in-house, They will have to edit them for client review before the final production.

Office applications- Most companies use Microsoft Office for spreadsheet, the word as well as presentation.

Contact manager-Advertising agencies need to have a good contact manager to track all their client information. Larger companies use the CRM system instead.

Email client- An SEO Los Angeles Agency also needs to have a great email client. Despite the fact that there are numerous amazing email clients available, Outlook is one of the best because it has scheduling capabilities for meetings, public folders, distribution lists etcetera.

Project management software- Since advertising agencies work on individual projects, they need software to track all the costs that are associated with the different projects. The software should also be able to track employee time using split rates, raw materials, outsourced invoices as well as multiple rates.

Accounting software– An advertising agency also needs to have an incredible accounting software that will provide the invoicing, accounts payable, accounts receivable as well as the general larger functions. A larger agency could need to have a software that handles tax codes as well as multiple currencies.

Using these extranets allows the vendors, employees, suppliers as well as clients on projects to have access to all the involved details from wherever they are in the world. This software also make it possible to share the documents designs, video clips as well as audios online ion real time. Advertising agencies use this software to make their work easier and eventually to work more efficiently and make their clients better results at the end.

 

 

How To Write Great Copy Everytime

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The most important thing about your new website is the content, as the saying goes �content is king�. The Internet is known as the information superhighway for a good reason, most people using the Internet are looking for information.

So to make your website successful, you must have interesting and unique content. You should have a good idea what the theme of your website is already, if you have your own business it will be about your products or services, if you are starting a new website it should be about something you are an expert in or something your are passionate about and willing to research to find out more information.

http://www.build-a-web-site.co.uk/


Even if you are selling a product on your web site, it is a good idea to have information, maybe in the form of an article to attract visitors (prospective buyers) to your site.  People are more likely to buy from someone that they consider being an expert in their field.

Once you have attracted your visitors you need to keep them coming back, people don’t normally buy on their first visit to a web site; it may take up to seven visits before they buy so you must give them a reason to come back. There are a few ways to do this.
1. Collect their email address by offering them a free report or newsletter then remind them when the web site has new content either in the newsletter or by a one-off the email.
2. Show on the web site that the content changes daily or weekly by having a tip of the day, the book of the week or something similar.

Keywords

To attract more targeted visitors, you need to have relevant keywords in your content, so you need to find out what people are searching for and use these words in your content. Obviously, the keywords need to be related to your theme. To help you find the right keywords see the Keywords Tools page.

Learn more about web site copywriting by reading the books in our resource list in the right-hand column of this page.

How To Build an Ecommerce Web Site

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As usual there are a number of ways to build an ecommerce web site, the method you choice will depend on your skills and budget.  Let’s assume you do not want to pay for a professional web site designer, what are your options?

Option 1 – Online Ecommerce Web Site Builder

The quickest way to build an ecommerce website (and also the easiest) is to use an online ecommerce website builder.  You will pay a monthly fee and for this you will get an online ecommerce solution.  You do not need any HTML or programming skills, simply logon, choice your web site design, upload your product details and start to sell.

You can take a free 14 day trail of the number 1 online ecommerce website builder at Volusion.

For reviews of online store builders click on the link below

Do It Yourself Ecommerce Website Design

Option 2 – Ecommerce Software

A similar but cheaper option is to use an ecommerce software package. This works in much the same way as the online builders but the software will run on your host server and you will need to install and set up the software yourself.  If you already have a web hosting service or you are happy to install software you can save on monthly charges and just pay a one time fee for an ecommerce software package.

For ecommerce software I recommend Lite Commerce

Option 3 – Ecommerce Templates

This option works the same way as the ecommerce software option but you have much more control over the design of your web site.  You will need to know a bit about HTML and be able to use Dreamweaver or a simpler program. Templates are based on the programming language and the editor you use and you will also need to have a specific type of hosting service.  For example, you can buy an ecommerce template for Dreamweaver that requires php hosting.

Take a look at Ecommerce Templates

Option 4 – Free Ecommerce Software

The most popular free, or Open Source ecommerce software package is Os Commerce.  Simply search on Google and you will find somewhere to download if from.  It may already be included in your hosting package.  If you do not already have a hosting company take a look and Sytec, their hosting starts at $5.75 per month and there are plenty of open source software packages that are included and can be easily installed.