The most important thing about your new website is the content, as the saying goes �content is king�. The Internet is known as the information superhighway for a good reason, most people using the Internet are looking for information.
So to make your website successful, you must have interesting and unique content. You should have a good idea what the theme of your website is already, if you have your own business it will be about your products or services, if you are starting a new website it should be about something you are an expert in or something your are passionate about and willing to research to find out more information.
Even if you are selling a product on your web site, it is a good idea to have information, maybe in the form of an article to attract visitors (prospective buyers) to your site. People are more likely to buy from someone that they consider being an expert in their field.
Once you have attracted your visitors you need to keep them coming back, people don’t normally buy on their first visit to a web site; it may take up to seven visits before they buy so you must give them a reason to come back. There are a few ways to do this.
1. Collect their email address by offering them a free report or newsletter then remind them when the web site has new content either in the newsletter or by a one-off the email.
2. Show on the web site that the content changes daily or weekly by having a tip of the day, the book of the week or something similar.
To attract more targeted visitors, you need to have relevant keywords in your content, so you need to find out what people are searching for and use these words in your content. Obviously, the keywords need to be related to your theme. To help you find the right keywords see the Keywords Tools page.
Learn more about web site copywriting by reading the books in our resource list in the right-hand column of this page.
As usual there are a number of ways to build an ecommerce web site, the method you choice will depend on your skills and budget. Let’s assume you do not want to pay for a professional web site designer, what are your options?
Option 1 – Online Ecommerce Web Site Builder
The quickest way to build an ecommerce website (and also the easiest) is to use an online ecommerce website builder. You will pay a monthly fee and for this you will get an online ecommerce solution. You do not need any HTML or programming skills, simply logon, choice your web site design, upload your product details and start to sell.
You can take a free 14 day trail of the number 1 online ecommerce website builder at Volusion.
For reviews of online store builders click on the link below
Do It Yourself Ecommerce Website Design
Option 2 – Ecommerce Software
A similar but cheaper option is to use an ecommerce software package. This works in much the same way as the online builders but the software will run on your host server and you will need to install and set up the software yourself. If you already have a web hosting service or you are happy to install software you can save on monthly charges and just pay a one time fee for an ecommerce software package.
For ecommerce software I recommend Lite Commerce
Option 3 – Ecommerce Templates
This option works the same way as the ecommerce software option but you have much more control over the design of your web site. You will need to know a bit about HTML and be able to use Dreamweaver or a simpler program. Templates are based on the programming language and the editor you use and you will also need to have a specific type of hosting service. For example, you can buy an ecommerce template for Dreamweaver that requires php hosting.
Take a look at Ecommerce Templates
Option 4 – Free Ecommerce Software
The most popular free, or Open Source ecommerce software package is Os Commerce. Simply search on Google and you will find somewhere to download if from. It may already be included in your hosting package. If you do not already have a hosting company take a look and Sytec, their hosting starts at $5.75 per month and there are plenty of open source software packages that are included and can be easily installed.